Category Archives: Information Retrieval

Tutorial: Optimising Your Content for Findability

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This tutorial was done on the 6th of November at J. Boye 2012 conference in Aarhus Denmark. Tutorial was done by Kristian Norling.

Findability and Your Content

As the amount of content continues to increase, new approaches are required to provide good user experiences. Findability has been introduced as a new term among content strategists and information architects and is most easily explained as:

“A state where all information is findable and an approach to reaching that state.”

Search technology is readily used to make information findable, but as many have realized technology alone is unfortunately not enough. To achieve findability additional activities across several important dimensions such as business, user, information and organisation are needed.

Search engine optimisation is one aspect of findability and many of the principles from SEO works in a intranet or website search context. This is sometimes called Enterprise Search Engine Optimisation (ESEO). Getting findability to work well for your website or intranet is a difficult task, that needs continuos work. It requires stamina, persistence, endurance, patience and of course time and money (resources).

Tutorial Topics

In this tutorial you will take a deep dive into the many aspects of findability, with some good practices on how to improve findability:

  • Enterprise Search Engines vs Web Search
  • Governance
  • Organisation
  • User involvement
  • Optimise content for findability
  • Metadata
  • Search Analytics

Brief Outline

We will start some very brief theory and then use real examples and also talk about what organisations that are most satisfied with their findability do.

Experience level

Participants should have some intranet/website experience. A basic understanding of HTML, with some previous work with content management will make your tutorial experience even better. A bonus if you have done some Search Engine Optimisation (SEO) for public websites.

Findability day in Stockholm – search trends and customer insights

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Last Thursday about 50 of Findwise customers, friends and people from the industry gathered in Stockholm for a Findability day (#findday12). The purpose was simply to share experiences from choosing, implementing and developing search and findability solutions for all types of business and use cases.

Martin White, who has been in the intranet business since 1996, held the keynote speech about “Why business success depends on search”.
Among other things he spoke about why the work starts once search is implemented, how a search team should be staffed and what the top priority areas are for larger companies.
Martin has also published an article about Enterprise Search Team Management  that gives valuable insight in how to staff a search initiative. The latest research note from Martin White on Enterprise search trends and developments.

Henrik Sunnefeldt, SKF, and Joakim Hallin, SEB, were next on stage and shared their experiences from working with larger search implementations.
Henrik, who is program manager for search at SKF, showed several examples of how search can be applied within an enterprise (intranet, internet, apps, Search-as-a-Service etc) to deliver value to both employees and customers.
As for SEB, Joakim described how SEB has worked actively with search for the past two years. The most popular and successful implementation is a Global People Search. The presentation showed how SEB have changed their way of working; from country specific phone books to a single interface that also contains skills, biographies, tags and more.

During the day we also had the opportunity to listen to three expert presentations about Big data (by Daniel Ling and Magnus Ebbeson), Hydra – a content processing framework – video and presentation (by Joel Westberg) and Better Business, Protection & Revenue (by David Kemp from Autonomy).
As for Big data, there is also a good introduction here on the Findability blog.

Niklas Olsson and Patric Jansson from KTH came on stage at 15:30 and described how they have been running their swift-footed search project during the last year. There are some great learnings from working early with requirements and putting effort into the data quality.

Least, but not last, the day ended with Kristian Norling from Findwise who gave a presentation on the results from the Enterprise Search and Findability Survey. 170 respondents from all over the world filled out the survey during the spring 2012 that showed quite some interesting patterns.
Did you for example know that in many organisations search is owned either by IT (58%) or Communication (29%), that 45% have no specified budget for search and 48% of the participants have less than 1 dedicated person working with search?  Furtermore, 44,4% have a search strategy in place or are planning to have one in 2012/13.
The survey results are also discussed in one of the latest UX-postcasts from James Royal-Lawson and Per Axbom.

Thank you to all presenters and participants who contributed to making Findability day 2012 inspiring!

We are currently looking into arranging Findability days in Copenhagen in September, Oslo in October and Stockholm early next spring. If you have ideas (speakers you would like to hear, case studies that you would like insight in etc), please let us know.

A look at European Conference on Information Retrieval (ECIR) 2012

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European Conference on Information Retrieval

The 34th European Conference on Information Retrieval was held  1-5 April 2011, in the lovely but crowded city of Barcelona, Spain. The core conference attracted over 100 attendees, with a total of 35 accepted full papers, 28 posters, and 7 demos being presented. As opposed to the previous year, which had 2 parallel sessions, this year’s conference included a single running session. The accepted papers covered a diverse range of topics, and were divided into query representation, blog and online-community search, semi-structured retrieval, applications, evaluation, retrieval models, classification, categorisation and clustering, image and video retrieval, and systems efficiency.

The best paper award went to Guido Zuccon, Leif Azzopardi, Dell Zhang and Jun Wang for their work entitled “Top-k Retrieval using Facility Location Analysis” and presented by Leif Azzopardi during the retrieval models session. The authors propose using facility location analysis taken from the discipline of operations research to address the top-k retrieval problem of finding “the optimal set of k documents from a number of relevant documents given the user’s query”.

Meanwhile, “Predicting IMDB Movie Ratings using Social Media” by Andrei Oghina, Mathias Breuss, Manos Tsagkias and Maarten de Rijke won the best poster award. With a different goal from the best paper, the authors of the poster experiment with a prediction model for rating movies using a set of qualitative and quantitative features extracted from the stream of two social media channels, YouTube and Twitter. Their findings show that the highest predictive performance is obtained by combining features from both channels, and propose as future work to include other social media channels.

Workshop Days

The conference was preceded by a full day of workshops and tutorials running in parallel. I attended two workshops: Information Retrieval Over Query Sessions (SIR) during the morning and Task-Based and Aggregated Search (TBAS) in the afternoon. The second workshop ended with an interactive discussion. A third, full-day workshop was Searching 4 Fun!.

Industry Day

The last day was the Industry Day. Only 2 papers here, plus 5 oral contributions, and around 50 attendees. A strong focus of the talks given at the industry day was on opinion-mining: four of the six participating companies/institutions presented work on sentiment analysis and opinion mining from social media streams. Jussi Karlgren, from Gavagai, argued that sentiment analysis from social media can be used by companies for example in finding reviews or comments made about their product or service, analyse their market position, and predict price movements. Rianne Kaptein, from Oxyme, backed this up by adding that businesses are interested by what the consumers say about their brand, products or campaigns on social media streams. Furthermore, Hugo Zaragoza from Websays identified two basic needs inside a company: a need for help in reading so that someone can act, and a need for help in explaining so that it can convince. Very interesting topic indeed, and research in this direction will advance as companies become more aware of the business gains from opinion mining of social media.

Overall, ECIR 2012 was a very inspiring conference. It also seemed a very friendly conference, offering many opportunities to network with the fellow attendees. Despite that, several participants said that the number of attendees at this year’s conference has decreased in comparison with previous years. The workshops and the core conference gave me the impression that it has a strong focus on young researchers, as many of the accepted contributions had a student as a first author and presenter at the conference. The fact that there was only one session running at a time was a good decision in my opinion, as the attendees were not forced to miss presentations. Nevertheless, the workshops and tutorials were running in parallel, and although the proceedings of the workshops will be made freely available, I still feel that I missed something that day. The industry day was very exciting, offering the opportunity to share ideas between academia and industry. However, there were not so many presentations, and the topics were not as diverse. I propose that next year Findwise will be among the speakers at the Industry track!

ECIR 2013 will be held in Moscow, Russia, between 24-28 March. See you there!