Category Archives: Information Architecture

Content Choreography?

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Is getting the right content to the right users and customers a priority for you and your organisation? Do you drown in too much information? With some insight into how to manage content your answer is probably “Yes!”.

Today we have loads of channels to choose from, e-mails, internet/intranets, Yammer feeds, blogs and different collaboration platforms and social media services. Some content is more beneficial in one channel and other content in another channel. But how do you make sure the right information reaches the right users, in the right channels?

Content Choreography aims to handle all that; Content, strategy, format and delivery.

We need to tailor the user/customer experience in order to achieve good Findability. How? Taxonomy, Metadata and Search!
Taxonomy to ensure that we speak the same language, metadata to classify the content to fulfill a certain task or objective and search to deliver it to the right channel.

Need more information about Content Choreography?
Join us in our joint seminar with KnowIT, Nov 22nd: Future Choreography of Content Management, where Seth Earley – CEO at Early Associates will speak about Content Choreography – The Art of Dynamic Web Content. Seth Earley have more than 20 years experience in the field and is a very eloquent and interesting speaker. He will share his thoughts and ideas gathered from a number of large customers worldwide.

More information and registration can be found here.

Metadata in Focus for Our Findability Solution

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Last week Kristian Norling wrote a blog post about how they work with metadata at Västra Götalands Regionen (VGR). In the beginning of his post he states that metadata is boring, but extremely useful. A teacher in statistics that I had in college used to say that statistics is the most boring thing there is. It’s the things that you can do with statistics that makes it really interesting. So I agree with both of them, the metadata (or statistics) in itself is quite boring, but the things you can do with it is what makes it all worth it. The quality and structure of information must also be in focus when creating Findability solutions that aim to provide easy access to all information inside and outside the firewall.

Findwise is currently working on improving our findability solution which is our intranet. When we investigated our own business and user needs we learned that there is a need for a more flexible way of organizing information so it can be found from different entrypoints as well as in different contexts. Therefore one of the things at the heart of our intranet (except the search functionality off course) is metadata. As a fast growing  (and changing) company we find it hard to create and maintain one single information hierarchy that is intuitive and self-evident to all our employees.  Instead we are working with a taxonomy with a simple set of categories and concepts. All content is tagged with what, where and who.

Who describes which people or groups are allowed to see a document. It can be everyone, a single person or a group of people such as the finance department, or a project team. Since knowledge sharing is very important for our organization most of the information is open for everyone to see and use.

Where describes which sites the content should be visible on. A single document can be visible on several sites. So if contact details for a customer is relevant to show on several projects for that customer the same content can be displayed on all the different project sites, without us having to store duplicate versions of the content.

What describes the concepts the content relates to. These concepts include customers, projects, products & competences, information types as well as categories that are created through the means of user generated tagging. This way one single document does not have to belong to one specific site or folder, but can be displayed in several different and all relevant locations on the intranet. Thanks to this use of metadata it is also possible to use the different categories for search and faceted navigation. For example I can view all design specifications from different customer projects that include the concept faceted navigation, or all information about how to work with search analytics with the search platform Autonomy IDOL. The concepts and the information becomes the focus instead of the location where it is stored.

In the first stage this will be done manually as content is added to the intranet. In the future it would also be of interest for us to utilize the same type of service that we developed for VGR, for our own content. But instead of using controlled vocabularies such as MeSH we use our own taxonomy and the power of search technology to suggest or automatically add appropriate customers, projects and categories for a document. A first step in this will probably be to use entity extraction techniques to identify and automatically tag already existing documents with concepts such as customers and search platforms.

We hope to share our experiences from this project with you in the future. In the mean while I recommend that you read Kristian’s post about how they use different types of keyword metadata at VGR.

Information Flow in VGR

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The previous week Kristian Norling from VGR (Västra Götaland Regional Council) posted a really interesting and important blog post about information flow. Those of you who doesn’t know what VGR has been up to previously, here is a short background.

For a number of years VGR has been working to give reality to a model for how information is created, managed, stored and distributed. And perhaps the most important part – integrated.

Information flow in VGR

Why is Information Flow Important?

In order to give your users access to the right information it is essential to get control of the whole information flow i.e. from the time it is created until it reaches the end user. If we lack knowledge about this, it is almost impossible to ensure quality and accuracy.

The fact that we have control also gives us endless possibilities when it comes to distributing the right information at the right time (an old cliché that is finally becoming reality). To sum up: that is what search is all about!

When information is being created VGR uses a Metadata service which helps the editors to tag their content by giving keyword suggestions.

In reality this means that the information can be distributed in the way it is intended. News are for example tagged with subject, target group and organizational info (apart from dates, author, expiring date etc which is automated) – meaning that the people belonging to specific groups with certain roles will get the news that are important to them.

Once the information is tagged correctly and published it is indexed by search. This is done in a number of different ways: by HTML-crawling, through RSS, by feeding the search engine or through direct indexing.

The information is after this available through search and ready to be distributed to the right target groups. Portlets are used to give single sign-on access to a number of information systems and template pages in the WCM (Web Content Management system) uses search alerts to give updated information.

Simply put: a search alert for e.g. meeting minutes that contains your department’s name will give you an overview of all information that concerns this when it is published, regardless of in which system it resides.

Furthermore, the blog post describes VGRs work with creating short and persistent URL:s (through an URL-service) and how to ”monitor” and “listen to” the information flow (for real-time indexing and distribution) – areas where we all have things to learn. Over time Kristian will describe the different parts of the model in detail, be sure to keep an eye on the blog.

What are your thoughts on how to get control of the information flow? Have you been developing similar solutions for part of this?

Combining Search and Browse – Integrated Faceted Breadcrumbs

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Finding information can be tricky and as I have written about in one of my previous posts improving findability is not about providing a single entrypoint to information. Users have different ways of finding information (browsing, searching and asking). They often combine these techniques with each other (berrypicking) and so they all need to be supported. Peter Morville states that.

“Browse and Search work best in tandem… the best finding interfaces achieve a balance, letting users move fluidly between browsing and searching.”

A lot of sites are improving their search experience through the implementation of faceted search. However, very few successfully integrate faceted search and browsing on their site. Searching and browsing are treated as two separate flows of interaction instead of trying to combine them which would provide the users with a much better experience.

That is why I was glad to learn about an idea from Greg Nudelman which he presented in his session at the IASummit which I attended last week. In his session Greg introduced his idea about Integrated Faceted Breadcrumb. According to him breadcrumbs are intuitive, flexible and resourceful and they are design elements that don’t cause problems but simply work. To test his idea he conducted usability tests on a prototype using the Integrated Faceted Breadcrumb. According to his evaluation the integrated faceted breadcrumb has a lot of advantages over other faceted solutions:

  1. Combine hierarchical Location & Attribute breadcrumbs
  2. Use Change instead of Set-Remove-Set
  3. Automatically retain relevant query information
  4. Label breadcrumb aspects
  5. Make it clear how to start a new search
  6. Allow direct keyword manipulation.

I find this idea interesting and I am currently thinking about whether it could be applied into one of my own projects. (According to Greg it has not been implemented anywhere yet even though the findings from the usability testing were positive.) However I wonder if this is a concept that works well only for sites with relatively homogeneous content or if it would also work on larger collections of sites such as intranets? Can it be used in an intuitive way with a large number of facets and can it cope with the use of more complex filtering functionalities? For some sites it might not be the best idea to keep the search settings when the user changes search terms. These are some things I would like to find out. What do you think about this? Could you apply it to your site(s)? I recommend that you have a look at Greg Nudelman’s presentation on slideshare and find out for yourself. You can also find an article about the Integrated Faceted Breadcrumb on Boxes and Arrows. I look forward to a discussion about whether this is any good so write me a comment here at the findability blog or find me on twitter.