Predictive Analytics World 2012

At the end of November 2012 top predictive analytics experts, practitioners, authors and business thought leaders met in London at Predictive Analytics World conference. Cameral nature of the conference combined with great variety of experiences brought by over 60 attendees and speakers made a unique opportunity to dive into the topic from Findwise perspective.

Dive into Big Data

In the Opening Keynote, presented by Program Chairman PhD Geert Verstraeten, we could hear about ways to increase the impact of Predictive Analytics. Unsurprisingly a lot of fuzz is about embracing Big Data.  As analysts have more and more data to process, their need for new tools is obvious. But business will cherish Big Data platforms only if it sees value behind it. Thus in my opinion before everything else that has impact on successful Big Data Analytics we should consider improving business-oriented communication. Even the most valuable data has no value if you can’t convince decision makers that it’s worth digging it.

But beeing able to clearly present benefits is not everything. Analysts must strive to create specific indicators and variables that are empirically measurable. Choose the right battles. As Gregory Piatetsky (data mining and predictive analytics expert) said: more data beats better algorithms, but better questions beat more data.

Finally, aim for impact. If you have a call center and want to persuade customers not to resign from your services, then it’s not wise just to call everyone. But it might also not be wise to call everyone you predict to have high risk of leaving. Even if as a result you loose less clients, there might be a large group of customers that will leave only because of the call. Such customers may also be predicted. And as you split high risk of leaving clients into “persuadable” ones and “touchy” ones, you are able to fully leverage your analytics potencial.

Find it exciting

Greatest thing about Predictive Analytics World 2012 was how diverse the presentations were. Many successful business cases from a large variety of domains and a lot of inspiring speeches makes it hard not to get at least a bit excited about Predictive Analytics.

From banking and financial scenarios, through sport training and performance prediction in rugby team (if you like at least one of: baseball, Predictive Analytics or Brad Pitt, I recommend you watch Moneyball movie). Not to mention Case Study about reducing youth unemployment in England. But there are two particular presentations I would like to say a word about.

First of them was a Case Study on Predicting Investor Behavior in First Social Media Sentiment-Based Hedge Fund presented by Alexander Farfuła – Chief Data Scientist at MarketPsy Capital LLC. I find it very interesting because it shows how powerful Big Data can be. By using massive amount of social media data (e.g. Twitter), they managed to predict a lot of global market behavior in certain industries. That is the essence of Big Data – harness large amount of small information chunks that are useless alone, to get useful Big Picture.

Second one was presented by Martine George – Head of Marketing Analytics & Research at BNP Paribas Fortis in Belgium. She had a really great presentation about developing and growing teams of predictive analysts. As the topic is brisk at Findwise and probably in every company interested in analytics and Big Data, I was pleased to learn so much and talk about it later on in person.

Big (Data) Picture

Day after the conference John Elder from Elder Research led an excellent workshop. What was really nice is that we’ve concentrated on the concepts not the equations. It was like a semester in one day – a big picture that can be digested into technical knowledge over time. But most valuable general conclusion was twofold:

  • Leverage – an incremental improvement will matter! When your turnover can be counted in millions of dollars even half percent of saving mean large additional revenue.
  • Low hanging fruit – there is lot to gain what nobody else has tried yet. That includes reaching for new kinds of data (text data, social media data) and daring to make use of it in a new, cool way with tools that weren’t there couple of years ago.

Plateau of Productivity

As a conclusion, I would say that Predictive Analytics has become a mature, one of the most useful disciplines on the market. As in the famous Gartner Hype, Predictive Analytics reached has reached the Plateau of Productivity. Though often ungrateful, requiring lots of resources, money and time, it can offer your company a successful future.

Microsoft is betting on cloud, mobile and social for SharePoint 2013 – Impressions from the SharePoint Conference 2012

Over 10,000 attendees from 85 countries, more than 200 sponsors and exhibitors, and over 250 sessions. Besides these impressive numbers, the 2012 SharePoint conference in Las Vegas has also marked the launch of the new version of SharePoint. Findwise was there to learn and is now sharing with you the news about enterprise search in SharePoint 2013.

In the keynote presentation on the first day of the conference, Jared Spataro (Senior Director, SharePoint Product Management at Microsoft) mentions the three big bets made for the SharePoint 2013 product: CLOUD, MOBILE, and SOCIAL. This post tries to provide a brief overview of what these three buzzwords mean for the enterprise search solution in SharePoint 2013. Before reading this, also check out our previous post about search in SharePoint 2013 to get a taste of what’s new in search.

Search in the cloud

While you have probably heard the saying that “the cloud has altered the economics of computing” (Jared Spataro), you might be wondering how to get there. How to go from where you are now to the so-called cloud. The answer for search is that SharePoint 2013 provides a hybrid approach that helps out in this transition. Hybrid search promises to be the bridge between on-premises and the cloud.

The search results from the cloud and those from on-premise can be shown on the same page with the use of the “result blocks”. The result block, new to SharePoint 2013, is a block of results that are individually ranked and are grouped according to a “query rule”. In short, a query rule defines a condition and an action to be fired when the condition is met. With the use of the result blocks, you can display the search results for content coming from the cloud when searching from an on-premises site and the other way around (depending whether you want the search to be one-way or bidirectional), and you can also conditionally enable these result blocks depending on the query (for example, queries matching specific words or regular expressions).

hybridsearch

Screenshot from the post Hybrid search of the Microsoft SharePoint Team Blog showing how results from the cloud are integrated in the search results page when the user searches from an on-premises SharePoint 2013 site.

Before making the decision to move to the cloud, it is wise to check the current features availability for both online and on-premise solutions on TechNet.

Mobile devices

With SharePoint 2013, Microsoft has added native mobile apps for Windows, Windows Phone, iPhone, and iPad, and support across different mobile devices (TechNet), which provides access to information and people wherever the users are searching from.

Also important to mention when talking about mobile, is that the improved REST API widens the extensibility options and allows easy development of custom user experiences across different platforms and devices. The search REST API provides access to the keyword query language parameters, and combining this with a bit of JavaScript and HTML allows developers to quickly start building Apps with custom search experiences and making all information available across devices.

Social search

In the same keynote, Jared Spataro said that Microsoft has “integrated social very deeply into the product, creating new experiences that are really designed to help people collaborate more easily and help companies become more agile.” This was also conveyed by the presence of the two founders of the enterprise social network Yammer in the keynote presentation. The new social features integration means that the information about people following content, people following other people, tags, mentions, posts, discussions, are not only searchable but can be used in improving the relevance of the search results and improving the user experience overall. Also, many of the social features are driven by search, such as the recommendations for people or documents to follow.

Whether you are trying to find an answer to a problem to which the solution has already been posted by somebody else, or whether you are trying to find a person with the right expertise through the people search, SharePoint 2013 provides a more robust and richer social search experience than its previous versions. And the possibilities to extend the out-of-the-box capabilities must be very attractive to businesses that are for example looking to combine the social interactivity inside SharePoint with people data stored in other sources (CRM solutions, file shares, time tracking applications, etc).

Stay tuned!

It was indeed an awesome conference, well organized, but most of the times it was hard to decide which presentation to choose from the many good sessions running at the same time. Luckily (or wisely), we had more than one Findwizard on location!

This post is part of our series of reports from the SharePoint 2012 Conference. Keep an eye on the Findability blog for part two of our report from the biggest SharePoint conference of 2012!

Enterprise Search in Practice: A Presentation of Survey Results and Areas for Expert Guidance

Enterprise search in practice presentation has two main focuses. First, to present some interesting and sometimes rather contradicting findings from the Enterprise Search and Findability survey 2012. Second, to introduce an holistic approach to implementing search technology involving five different aspects that are all important to succeed and to reach findability rather than just the ability to search.

Presented at Gilbane Conference 2012 in Boston USA on the 28th of November by Mattias Ellison.

Presentation: Enterprise Search and Findability in 2013

This was presented 8 November at J. Boye 2012 Conference in Aarhus, Denmark, by Kristian Norling.

Presentation Summary

There is a lot of talk about social, big data, cloud, digital workplace and semantic web. But what about search, is there anything interesting happening within enterprise search and findability? Or is enterprise search dead?

In the spring of 2012,  we conducted a global survey on Enterprise Search and Findability. The resulting report based on the answers from survey tells us what the leading practitioners are doing and gives guidance for what you can do to make your organisation’s enterprise search and findability better in 2013.

This presentation will give you a sneak peak into the near future and trends of enterprise search, based on data form the survey and what the leaders that are satisfied with their search solutions do.

Topics on Enterprise Search

  •  Help me! Content overload!
  • The importance of context
  • Digging for gold with search analytics
  • What has trust to do with enterprise search?
  • Social search? Are you serious?
  • Oh, and that mobile thing

Tutorial: Optimising Your Content for Findability

This tutorial was done on the 6th of November at J. Boye 2012 conference in Aarhus Denmark. Tutorial was done by Kristian Norling.

Findability and Your Content

As the amount of content continues to increase, new approaches are required to provide good user experiences. Findability has been introduced as a new term among content strategists and information architects and is most easily explained as:

“A state where all information is findable and an approach to reaching that state.”

Search technology is readily used to make information findable, but as many have realized technology alone is unfortunately not enough. To achieve findability additional activities across several important dimensions such as business, user, information and organisation are needed.

Search engine optimisation is one aspect of findability and many of the principles from SEO works in a intranet or website search context. This is sometimes called Enterprise Search Engine Optimisation (ESEO). Getting findability to work well for your website or intranet is a difficult task, that needs continuos work. It requires stamina, persistence, endurance, patience and of course time and money (resources).

Tutorial Topics

In this tutorial you will take a deep dive into the many aspects of findability, with some good practices on how to improve findability:

  • Enterprise Search Engines vs Web Search
  • Governance
  • Organisation
  • User involvement
  • Optimise content for findability
  • Metadata
  • Search Analytics

Brief Outline

We will start some very brief theory and then use real examples and also talk about what organisations that are most satisfied with their findability do.

Experience level

Participants should have some intranet/website experience. A basic understanding of HTML, with some previous work with content management will make your tutorial experience even better. A bonus if you have done some Search Engine Optimisation (SEO) for public websites.

Enterprise Search and Findability discussions at World Cafe in Oslo

Yesterday we (Kristian Hjelseth and Kristian Norling) participated in a great World Cafe event arranged by Steria in Norway. We did a Pecha Kucha inspired presentation (scroll down to the bottom of this blog post for the presentation) to introduce the subject of Enterprise Search and Findability and how to work more efficiently with the help of enterprise search. Afterwards there was a set of three round-table workshop with practitioners, where search related issues were discussed. We found the discussions very interesting, so we thought we should share some of the topics with a broader audience.

The attendees had answered a survey before coming to the World Cafe. In which 83,3% stated that finding the right information was critical for their business goals. But only 20,3% were satisfied with their current search solution, because 75% said it was hard or very hard to find the right information. More stats from a global survey on enterprise search that asked the same questions.

Unified Search

To have all the information that you would like to find in the same search was deemed very important for findability by the participants. The experience of search is that the users don’t know what to search for, but to make it even worse, they do not know where to look for the information! This is also confirmed by the Enterprise Search and Findability Survey that was done earlier this year. The report is available for download.

Trust

Google web search always comes up as an example of what “just works”. And it does work because they found a clever algorithm, PageRank, that basically measures the trustworthiness of information. Since PageRank is heavily dependent on inbound links this way of measuring trust is probably not going to work on an intranet where cross-referencing is not as common based on our experience. Most of the time it is not even possible to link stuff on the intranet, since the information is not accessible through http. Read more about it in this great in-depth article series on the difference between web search and enterprise search by Mark Bennet.

So how can we make search inside the firewall as good as web search? I think by connecting the information to the author. Trust builds between people based on their views of others. Simply put, someone has the authority over her peers either through rank (=organisation chart) or through trust. The trustworthiness can be based on the persons ability to connect to other people (we all probably know someone who knows “everyone”) or we trust someone based on the persons knowledge. More reading on the importance of trust in organisations. How to do this in practice? Some ideas in this post by BIll Ives. Also a good read: “How social is Enterprise Search?” by Jed Cawthorne. And finally another good post to read.

Metadata

By adding relevant metadata to information, we can make it more findable. There was discussions on the importance of strict and controlled metadata and how to handle user tagging. For an idea on how to think about metadata, read a blog post on how VGR used metadata by Kristian Norling.

Search Analytics

Before you start to do any major work with your current enterprise search solution, look at the search log files and analyze the data. You might be surprised in what you find. Search analytics is great if you want insight into what the user expects to find when they search. Watch this video for an introduction to Search Analytics in Practice.

Other subjects

  • Access control and transparency
  • Who owns search?
  • Who owns the information?
  • Personalization of search results
All these subjects and many more were discussed at the workshops, but that will have to wait for another blog post!
As always, your thoughts and comments are most welcome!

Findwise at the J. Boye 12 conference [Updated]

It is with great pleasure we can announce us as a partner of the J. Boye 12 conference in Aarhus (November 6-8). The J. Boye 12 is a conference focused around web and intranet to give practitioners and experts an opportunity to meet and exchange ideas and experiences in a professional, yet informal atmosphere.

Findwise will contribute to the conference with a speaker. Kristian Norling, our Market Communication manager, will give his view on future findability trends in “Enterprise Search and Findability Trends 2013” and will also offer an expert tutorial. The topic of the tutorial will be “Optimizing Your Content for Findability“.

Hope to see you there!

Video and results from the Enterprise Search and Findability Survey

More than 200 people, primarily from Europe and North America, have responded to the Enterprise Search and Findability survey, providing a unique insight into how search is currently being managed, or rather is not being managed, in the best interest of the organisation. However, to get a deeper understanding in how search is used and managed at a regular basis in an enterprise context, search vendors and integrators have been excluded in this report, resulting in 170 unique responses from 28 countries globally.

A few findings

The survey has shown that the majority of the respondents find it difficult to find relevant information within the organization. To be more precise, 59.5 % of the respondents expressed that it is very/moderately hard to find the right information. Only 11.2% stated that it is fairly easy to search for information and as few as 2.8 % consider it very easy to find the desirable information. The ease of finding the right information clearly has a connection with the size of the organization. When looking at organizations with less than 1000 employees, one can see that 30.9% of the respondents feel that it is moderately/very hard to find the right information, while the corresponding percentage for organizations with 1001 or more employees is 77.3%.

The larger the organisation, the more information, and the more cumbersome it is to search and use the right information at the right time.

Video

Kristian Norling presents the findings from the global survey on Enterprise Search implementations. Presented at Enterprise Search Summit #ESS12 in New York, Enterprise Search Europe #ESEU in London, #IKS Workshop in Salzburg and Findability Day 2012 #findday12 in Stockholm. The slides are available here.

Findability day in Stockholm – search trends and customer insights

Last Thursday about 50 of Findwise customers, friends and people from the industry gathered in Stockholm for a Findability day (#findday12). The purpose was simply to share experiences from choosing, implementing and developing search and findability solutions for all types of business and use cases.

Martin White, who has been in the intranet business since 1996, held the keynote speech about “Why business success depends on search”.
Among other things he spoke about why the work starts once search is implemented, how a search team should be staffed and what the top priority areas are for larger companies.
Martin has also published an article about Enterprise Search Team Management  that gives valuable insight in how to staff a search initiative. The latest research note from Martin White on Enterprise search trends and developments.

Henrik Sunnefeldt, SKF, and Joakim Hallin, SEB, were next on stage and shared their experiences from working with larger search implementations.
Henrik, who is program manager for search at SKF, showed several examples of how search can be applied within an enterprise (intranet, internet, apps, Search-as-a-Service etc) to deliver value to both employees and customers.
As for SEB, Joakim described how SEB has worked actively with search for the past two years. The most popular and successful implementation is a Global People Search. The presentation showed how SEB have changed their way of working; from country specific phone books to a single interface that also contains skills, biographies, tags and more.

During the day we also had the opportunity to listen to three expert presentations about Big data (by Daniel Ling and Magnus Ebbeson), Hydra – a content processing framework – video and presentation (by Joel Westberg) and Better Business, Protection & Revenue (by David Kemp from Autonomy).
As for Big data, there is also a good introduction here on the Findability blog.

Niklas Olsson and Patric Jansson from KTH came on stage at 15:30 and described how they have been running their swift-footed search project during the last year. There are some great learnings from working early with requirements and putting effort into the data quality.

Least, but not last, the day ended with Kristian Norling from Findwise who gave a presentation on the results from the Enterprise Search and Findability Survey. 170 respondents from all over the world filled out the survey during the spring 2012 that showed quite some interesting patterns.
Did you for example know that in many organisations search is owned either by IT (58%) or Communication (29%), that 45% have no specified budget for search and 48% of the participants have less than 1 dedicated person working with search?  Furtermore, 44,4% have a search strategy in place or are planning to have one in 2012/13.
The survey results are also discussed in one of the latest UX-postcasts from James Royal-Lawson and Per Axbom.

Thank you to all presenters and participants who contributed to making Findability day 2012 inspiring!

We are currently looking into arranging Findability days in Copenhagen in September, Oslo in October and Stockholm early next spring. If you have ideas (speakers you would like to hear, case studies that you would like insight in etc), please let us know.

Presentation: Results from the Enterprise Search and Findability Survey

This is a mashup of the presentations made at Enterprise Search Summit in New York, US on the 15th of May 2012 and at Enterprise Search Europe in London on the 30th of May 2012.

Global results are presented with numbers only, results from Europe and North America are clearly stated as such.

If you are interested in participating in the survey next year, please sign-up. All sign-ups will receive this years report.

Sign up for the Enterprise Search and Findability Survey 2013!
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