Approaches for Building a Business Case for Enterprise Search

Approaches for Identifying Information Access Needs and to Build a Business Case for Enterprise Search and Findability

We have defined a number of alternative approaches to identify the need and value of search-driven findability to support an organisation or a specific process. In other words, different methods to build a business case for enterprise search in a specific organization or process.

Task oriented

Analysing information access needs in relation to specific work task within a business process (by utilizing e.g. the method developed by Byström/Strindberg or the Customer Carewords method).

Process oriented

Mapping the process flow of sequential and dependent (value-adding) activities and the related information access needs, Analysing the dependencies/accessibility of information systems in the different activities (e.g. by using some kind of Business Process Modeling, like the Astrakan-method).

Decision oriented

Identifying and analysing the decision points and the related information access needs within a process.

Risk oriented

Analysing situations within a process or for decision points where the right information was not available. Or even worse if there only was old and unvalid information available? What would have been the outcome of the situation if the desired/needed information had been available? How can we avoid for this scenario to be repeated? Inspired by Lynda Moulton at LWM Technology Services and Martin White of IntranetFocus.

Effect oriented

Determine the desired effects from search-driven findability and define measuring point to follow up the effects over time. Includes also identification of the related target groups/personas and their information access needs to be fulfilled for the effects to be reached (based on the InUse method and previous work at Ericsson (Case Study) and Forsmark (Case Study). An enhanced variant of this method is currently being developed in a project at Chalmers.

Our ambition is to use these methods to help organisations identify information access needs and findability barriers and to help motivate search investments. The analysis could for example be performed by our Findability Business Consultants as part of an in-depth findability review focusing on either an existing application or a specific business process.

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